Anastasia Ilyina designed the space of the flagship boutique FASHION REBELS, which has doubled in size and uses Eclectic Interior Design. Since the store unites more than thirty brands, the interior wanted to reflect the spirit of world concept stores and the main shopping street. Expressive visual solutions allowed FASHION REBELS clothing and accessories of similar brands to be organically integrated into the showroom.
Author: Anastasia Ilyina
Area: 300 m2 Photo: Dmitry Suvorov
The functionality of the space determined the future zoning: it was necessary to accommodate a café, a sales area, fitting rooms, and a waiting area. In the center of the first floor there is a soft group of an elongated massive table, a Moooi hydrangea chair and a coffee table with a chess print. The soft chair here acts not only as a place to relax, but also as a point of viewing the collection. Its rounded geometry contrasts with the clear lines of the room and brings a sense of lightness here. The composition is complemented by a historical cast-iron column, which entered the updated interior without additional decoration. The plant motifs of the design are continued by a bright red Brand van Egmond chandelier made of roses hovering in the air. Anastasia Ilyina paid special attention to materials: the use of velvety textures, glossy surfaces and metal parts maintains a balance between audacity and elegance. The burgundy lacquered tabletop houses an exposition of goods - its reflection in the mirror visually expands the hall. The project features many custom-made items: there is space for glasses on mirrored shelves, while shoes and bags are occupied by light niches made of plasterboard. The team developed joinery in rich red and pink shades to match the perfume. The flooring was left by the previous owner: there was no time to change it due to the tight opening deadlines. The background dark tiles were kept, but carpets were added in the main exhibition areas. Two high shelves with a selection of rare books form a portal in the middle of the level. Next to them is a small coffee shop SINTRA. It also has its own identity: an extravagant eclecticism is complemented by a mix of warm and cold textures. Here, natural cowhides appear on the wall, podium and chairs, as well as chrome lamps. On the lower floor, vintage art objects are adjacent to works by contemporary artists, antique canvases and vintage posters.
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