IKEA Brännboll collection includes 20 objects, from voluminous seating and storage systems to accessories, designed to make the gaming experience even more exciting and at the same time fit seamlessly into the home interior. The new line was the company's response to the growing number of gamers around the world. The team sought to refute the common stereotype that furniture for this hobby should be made in a dark cyberpunk aesthetic and must have neon elements or backlighting. IKEA held a series of meetings with the collection's immediate target audience and developed comfortable objects that can be easily moved from room to room. The central element of the collection is low inflatable lounge chairs: they can be placed close to the screen, and by combining several items at once, they can form additional seating areas while playing games with friends. Other items in the series include a rocking chair that moves with the user, a side table on wheels with compartments for small items, and a round rug that allows you to maintain a sense of space while in virtual reality.
Photo: IKEA.
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